We were shared on Starbucks’ creative approach for this co-marketing campaign, so I used that as a jumping-off point for Venmo’s deliverables to create consistency between both. In order to reinforce the partnership, we used Venmo greens to emulate a Starbucks feel.

There's a large crossover between Venmo users and people who use the Starbucks app. This played a role in how we wrote and designed these deliverables. One challenge was to figure out what Starbucks UI would be most intuitive and visually helpful to email readers.

We also got creative freedom here to really pump up the fun, so I incorporated a large, visually striking hero and animated the in-app tiles for a touch of (literal) sparkle.