Hill’s Pet Nutrition
National Disaster Preparedness Month
Ask
Give pet owners a how-to on preparing their animals for emergencies and disasters.
A major part of the Hill's ethos is its longstanding commitment to providing resources and relief for pets displaced by natural disasters. September is National Disaster Preparedness Month in the U.S.—an opportune time to educate pet owners on prepping their pets for emergencies.
PHOTO · VIDEO · SOCIAL MEDIA DESIGN
Approach
Create social-first video on a niche topic.
The deliverable was one social asset, so we took the most essential information from the landing page and distilled it into a video on how to build an emergency preparedness kit.
Stop motion video felt 1) doable, 2) effective and 3) aesthetically pleasing. But a studio shoot had never been done before. So, I learned to organize a shoot, source props and set up the studio for social-first photography and video. I learned to set up lighting, styled the set, then shot and edited the content.
TIKTOK VIEWS
500,000+
ORGANIC INSTAGRAM VIEWS
200,000+
FEATURED ON
Fox Weather
COPY / ELIZABETH WHIPPLE · AGENCY / VML/WPP@CP
