Hill’s Pet Nutrition
Social Content
Overview
Educate, entertain and engage.
So are the goals of @hillspet. From brainstorm to concept to creation, I’m involved in every part of making a Hill’s social post come to life—shooting, designing and editing photo and video. I also oversee TikTok production.
PHOTO · VIDEO · SOCIAL MEDIA STRATEGY & DESIGN
172%
INCREASE IN FOLLOWERS (VS. 2023)
27%
INCREASE IN IMPRESSIONS (VS. 2023)
327%
INCREASE IN ENGAGEMENT (VS. 2023)
CREATIVE DIRECTION / SCOTT DRUMMOND · COPY / ELIZABETH WHIPPLE · AGENCY / VML/WPP@CP
